Similar artist video analysis

Mumford and sons have a similar style to our artist, they both have a fast tempo and the tracks are made up by acoustic instruments.




The location of the video looks like an old theatre or venue, it has a vintage look becuase of the bricked walls and wooden beams. The stage and room is light partly by fairy lights, that fit in with the simple style as they are just single white bulbs, the rest of the lighting is low with high contrast. The lights flick on at the start to give the impression that it is a simple rehearsal.

As the song builds up with strums of the instrument the camera close up's on the instruments being played before we see any band members. The camera then close ups on the bands feet and faces etc which shows parts of their clothing and their facial hair which is all part of their image, this shows the audience immediately the genre from this.

Over the shoulder, close up shots with lighting brighter from the front gives an almost silhouette look. It also shows us that there is no crowd to the performance, which adds to the effect that they are a simplistic band that care about their music genuinely, and conveys that they have just been caught rehearsing.

The camera flicks between close ups of each band member showing each members importance in the band and the different parts that make up the song. The band is trying to make it look like they are not high profile stars, and that they have not branded an image, even though this rough, un-shaven, skinny trousers and pointy shoes look is classic of indie/acoustic bands.

A low angle shot shows parts of the location, the beamed ceiling again shows us the vintage set and also is trying to establish that there is no over head lighting, conveying that the band do not need anything but instruments and low lighting to put on a good performance. As the shot tilts down the track comes to a turning point in the song emphasising the change in tempo.

As the pace of the track gets faster the cuts between shots quickens, from over the shoulder shots to close ups to wide shots of the band which climaxes the track and the song becomes more powerful, so the audience becomes more involved with the track.