Technologies

As an indie band being marketed to a predominantly young adult audience, it is important that we know which technologies will be our main medium for listeners/viewers.

MP3 & iPod.
with the rise of technologies such as iPods and the decline of MP3 player technologies from brands other than Apple. We must be aware that much of our audience will be using iPods to watch our music video or listen to the song. This means that our music video should be available in a multiple formats. More so than any would be the MP4 format as it is the portable video format the iPods display in. This should be one of our priorities.

Internet
It is important to remember that our music video will be uploaded to YouTube and potentially viewed by anybody with internet access. This means that our video must be accessible with an understandable narrative. It should also be a cue for us to plan out our band image so we can be recognized as a brand. This should be done through maximum exposure of whoever is acting as artist in the video. Which will be both Myself and Fiona as it stands. This way we can maximaise the amount of people focusing on our image and thus allowing them to feel like they can relate to us easier.

  

We must also prepare to adapt to changing mediums of technology in which music is listened to/ watched by an audience. For example new technologies such as the iPad are being created rapidly, so we must be prepared to create accounts on new websites such as vimeo and format our video to accomodate new technologies, should they arise is the near future.