When looking at Genre's and choosing a song for our music video we must consider the expectations of the audience, for example how the video presents a style, for example with the Indie genre they where skinny jeans, tight fitted shirts and a retro hairstyle. This is the stereotypical indie style. By having a style like this it means that the fans can relate to the artists and the artists style can be emulated later on by its fans.
Also this can be linked to the parasocial theory by Hoston and Wohl where the artist of the song looks into the camera, this can help a relationship to the fans. the connection between the fans and the artist is the biggest part of becoming a successful music artist.
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