It has become very important with the rise of the Internet to have a strong online presence when promoting your band. Bands keep a parasocial relationship with their fans by owning online fan pages on social networking sites such as facebook and also band pages where you can talk and listen to their music. In fact many bands today have a Facebook music page to spread their band by word of mouth, Myspace page for social networking, official band Twitter account to keep constant interaction with their fan base, YouTube/Vimeo channel to distribute their music, a SoundCloud account as as another way to store and spread their music in an easy to use form, Flickr profile for pictures related to the bands activity's, iTunes/Amazon account to sell their music online and their own official website with can be interactive to engage the fans. Their website could also make use of synergy link to their other pages and music and index all there pages and other forms of media together.
The more social pages and groups the band makes the more people your band reaches, this makes it easier to promote any new work and also keep you fans posted about new events. It also helps keep a more intimate relationship with you fans as they can directly contact you, and comment on your posts.
One such artist is John Mayer, here is a link to his twitter:
http://twitter.com/JOHNCMAYER
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