Our audience is quite young and is exposed to a great deal of online advertising and word of mouth via social networking sites such as myspace and facebook. With this in mind we can create public facebook groups which include an embedded flash mp3 player which will play selected songs. This can also be susceptible to viral marketing as other friends check out the band which there friend has just become a fan of. Myspace has moved from personal social pages to bands which. It has become a good place to look for new bands so having a myspace page would be beneficial to the bands online presence. Another way for a music video in particular to proliferate the web would be to host it on a video sharing site which runs on user added content such as youtube. You can also monitor the users, who have commented on your video, country and other stats, this will help outline the target audience.
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