Audience research

We have researched radio stations and their audiences to work on our audience profile:

BBC RADIO ONE 
- mainstream
- played at a louder base volume
- Top 40, pop. hip-hop, RnB, Indie and other current music genres

BBC RADIO TWO
- Quieter base volume
- Easier listening, Indie
- aimed at ages 30 to early 60





BBC RADIO SIX
- plays classic songs from the 90's as well as light rock and indie.









OXYGEN RADIO
- internet radio
- reach young middle active audience



In conclusion Our predominant radio domain would be on radio one or two depending on how successful the band becomes. If say we were to become commercialized and become signed on a big name record label like bands such as the kooks and the script we could definitely expect to be played on Radio One, and Oxygen radio, However if we were to remain an independent band with less success and less input from the music industry we could be expected to be seen on websites such as Last F.M. and on radio stations such as BBC radio Two. Or even remain an internet famous band (if applicable) appearing on websites such as Youtube and MySpace music such as the band Ok, go!.

We needed to research radio stations, and we picked a select few and discovered that radio 2 would play many indie songs, and radio 1 would only play the big hits from indie.