This is a music video of a current Indie Band and it represents a style and grace that most Indie videos contain, this video is a good way in linking the lyrics to the video and helps show the feelings felt by the artists. This will help get a relationship between both audience and artists.
In the first scene we see them turn up at a junkyard in a small old car, this in itself suggests that the band are not very well off and it creates an image which suggests they are just like any normal person. This can be linked to John Stewart's theory by the performance not being on stage it can link and give more access to the performer. By use of this Mise En Scene it means that the audience can relate as many of their target audience are of the younger age who aren't as well off as many in society. Then it flickers to a dangerous dog barking this suggests that they are not allowed to be their and represents danger and excitement this is effective in the video as this is what the song is about. It shows the band being aggressive and throwing chairs and keying cars throughout this give the band a reckless "live life to the fullest" appearance. Not only this but it links to the song title too being "I'm Not Sorry" this shows that they don't care about what they are doing and the consequences this will appeal to the audiences. We then see him singing in the car, this can show who is singing the song then he sings to the camera and by having these sight lines it creates an effect as though he is singing to his audience this will create a relationship.

The Video contains numerous different types of camera shots as it has close ups, mid shots, POV, wormhole, long shots and establishing shots. For example there are lots of close ups on the singers face when he sings the key parts of the lyrics in which the band wants to spread an message to their fans. There is also close ups when he is keying the car you see just his hand scratching the whole length of the car, this creates a rebellious effect, there are also close ups on the guitars on the big guitar parts of the song. Windows get smashed throughout this video in a close up shot then it flickers to a mid shot so you can see how they are doing it.


In conclusion this video is effective through its Mise En Scene, camera shots, editing and through its representation.
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