Audience Profiling

The typical audience for modern indie music is teenagers and young adults and so I think it would be a good idea to gain an understanding of the typical styles of fashion so that we can market our image a successfully as possible.

Clothes
Typically fans of the indie genre could be expected to adopt a faux-mature style, meaning that the types of clothes and colours would typically be associated with a different audience yet they are revamped, rebranded and finally adopted by the indie audience; something it is notoriously good at. A good example of this (in terms of male fashion) is:

Quilted jackets were stereotypically only worn by farmers, however recently it has been adopted and modified by the indie genre and it's fans into the latest must have in fashion, even spilling over to fans of other genres in the process. This shows how influential the indie genre is whilst also giving insight into what fans would expect from a band of the genre. I.e. that their favourite artists are fashion concious and stylish.

Converse to the audience demands and expectations, many of the styles seen in the indie genre originate from the artist and spread over into the fans, so indie definatley contains a strong artist-audience relationship which we will have to attempt to capitalise on.

To do this we could conform to many of the conventions that are expected of an indie artist but put our own spin on it, perhaps by altering the way the outfits are worn and trying to promote this through certain specific camera angles when filming. This is just an idea but I think it's worth attempting.