Ideal audience profile

• Artist: local Beauties
• Her name is Zara. She is a 17 year old sixth form student studying Art, Media and Drama. She is aiming to study  fashion at a University in Cardiff. 
• She is a fan of Laura Marling, Two Door Cinema Club, Bombay bicycle Club, and Mumford & sons including all of the album tracks rather than the commercialized single tracks.
• She listens to her music on a 1st Gen iPod Touch that her dad got her for her 16th birthday. However she has a clumsy streak and thus has gone through 5 sets of earphones. Currently she is using £7.99 orange Gummi earphones she found in HMV with her freinds.
• She Gets all of her music from VidtoMp3.com as it conveniently lets her get music for free straight from youtube. This is because she does not have a clue on earth how to use Bitorrent clients and has no money to spare for purchasing music on iTunes
• She works a saturday job in a local teashop spending most of her time gossiping and drinking vanilla latte with her workmates whilst she slices egg & watercress sandwiches
• She spends all of her money on clothes at various charity and vintage shops. She has precisely 4 piercings in on ear with only 2 in the other. Which cost her one month of her allowance from her highly strung parents. She still hasn't plucked up the courage to tell her parents about the retro flower tattoo she has on the back of her neck.
• She doesnt really care about technology and would much rather sit down for an hour with her pet spaniel (who has a very tatty coat) on her lap whilst she reads and drinks tea with no sugar.
• Frequently hands in half finished homework, but sees it as needless due to the creative nature of her subjects.
• She is in between relationships and currently hold men in very low esteem.