Monday, 20 September 2010

Locations of an Indie Video

All music videos have there own location and setting and they all vary due to the narrative or concept of the song.

When looking at Indie videos we must take into consideration the style of the song, most indie videos narrative consists of a love story. And most Indie videos are low budget therefore meaning the videos lacks quality in terms of special effects and film quality. For example






These are the Union Jackals a relatively new indie band. As you can see from this video it is set in simple to produce places like the beach and a town/city. By doing this it makes it a lot cheaper and helps your fans relate to you and it creates a bond because it may be a place the fans could go and it shows reality in the band. It shows they are just normal people. The clip generally is just set in a town and it is really effective as when the camera zooms out it makes the man seem lonely thus creating part of the narrative as it shows something about him.
In the beach shots it presents the sea to be tranquil and the weather to be bright and sunny as it links to the lyrics of the song. Not only this but makes the song more cheerful. There is also a man with a box on his head and a pictures of the sun on it. This links to the lyrics and the song title and also throughout you see people staring or even laughing at him, this gives off an impression he is either a joker or not very normal. And the Juxtaposition of a man in a town with a box on his head is head turning as it is not something you would usually see. It adds a comical value to the song making it more light hearted.

And finally once again towards the end it relates to a love story as a women understands him and holds and with him. This is a typical indie song in the narrative point of view. It sticks the the theme of the genre.

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